Every WordPress admin page has a small footer that reads: “Thank you for creating with WordPress.” Followed by a version number on the right side.
For agencies delivering client sites, this is a missed branding opportunity. For internal teams, it could display a support link or documentation URL instead of a WordPress attribution nobody reads.
What is the admin footer text?
WordPress displays two pieces of text in the admin footer: the left side shows “Thank you for creating with WordPress” with a link to wordpress.org, and the right side shows the WordPress version number.
Both are filterable — meaning you can replace them with anything you want using two simple filters.
Why should you care?
Agency branding. Replace the default text with “Built by [Your Agency] — Need help? support@youragency.com” and your clients always know who to contact.
Useful links. Point the footer to your internal documentation, training videos, or a support ticket system.
Professionalism. A white-labeled admin with your own footer text looks more polished than the WordPress default, especially for client-facing sites.
The quick fix
// Change the admin footer text
add_filter( 'admin_footer_text', function() {
return 'Built by <a href="https://ovanap.com">Ovanap</a> — Need help? <a href="mailto:support@ovanap.com">Contact support</a>';
});
// Remove the version number from the right side
add_filter( 'update_footer', '__return_empty_string', 11 );Replace the URL and email with your own. You can use any HTML in the filter — links, bold text, even small images.
The one-click solution
OvKit includes Custom Admin Footer under Features → Admin. Type your custom text in a field, save. Supports HTML. No code editing required.
What happens after you fix this?
- Your branding appears on every admin page
- Clients see your contact info instead of a WordPress attribution
- Version number hidden from the footer (optional)
FAQ
### Does this affect the frontend footer?
No. This only changes the text in the WordPress admin area (wp-admin). Your site’s frontend footer is controlled by your theme.
### Can I use HTML and links in the footer text?
Yes. The filter accepts HTML, so you can include links, bold text, and even inline images. Keep it concise — the footer space is small.
### Is this considered white-labeling?
Partially. Full white-labeling includes custom login logos, dashboard widgets, color schemes, and more. Changing the footer text is one piece of the puzzle. OvKit includes several white-labeling features.
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